GDPR: One Year Later

Orca Wave and XConnect customers increase the profitability of their voice traffic with a real-time OBR optimisation

GDPR: One Year Later

GDPR: One Year On – is daunting topic and I couldn’t help myself avoid parallels with foretelling what my young sons will grow up to be. In both cases it is impossible to predict what outcomes lie ahead, but whilst I look at the life ahead for my boys with nothing but promise and positivity, I can’t say that I feel as positive about GDPR and Privacy.

GDPR is European but has had an impact globally.  It is recognised as the data protection gold standard to be emulated.  It is central dialogue for many organisations.  Questions are being asked by senior executives about data governance that were never asked before, the DPO roll is increasingly recognised as a strategic post and consumers have a growing awareness of data empowerment.  These are things to be celebrated!

Most companies are seeing the economic benefits of being prepared.  They experience fewer breaches and therefore less consequences which leads to higher trust with their customers and increased profits.  Indeed, many of XConnect’s customers and suppliers have made considerable progress and they value GDPR highly.  However, I also observe a very polarised market and worry that GDPR may fail to meet its policy goals of protecting EU citizens because Capital, rather than democracy is dominating the privacy debate.

As a consumer, I do not recognise any shift toward respecting personal agency by Google, Amazon, Facebook, Microsoft. Acquiring vast amounts of personal data has been normalised and my sense is that GDPR, in particular consent management, has legitimised these practices rather than curtailed them.  In much the same way, restrictions on 3rd party tracking strengthened leaders positions in display advertising marketsrather than limiting tracking. 

Equally, I am left feeling cold about some mobile identity initiatives which will simply service as a means of creating a ubiquitous tracker to deliver predictions and outcomes, furthering the cause of the existing flows of capital into surveillance which GDPR isattempting to curtail.  However, whilst the biggest GDPR fines levied still only amount to a few hours of revenue, they are setting precedence.

Some organisations in our market are also still failing to adapt.  It’s unclear if they don’t care, see GDPR as a threat or they are just poorly equipped, but GDPR has not made it into their DNA.  This will impact these companies, their customers and our industry going forward, so it is important to institutionalise privacy into our sector. 

To help build trust in our market we should be investing in certification schemes, such as ISO27001; increasing transparency and helping citizens understand the power and value of their data and meta-data they generate thus leaving them better equipped to exercise their rights effectively.

Finally, it is very refreshing to work with some mobile operators that want to activate their customers personal data in the wider ecosystem with sole intent of protecting their customers.  It isn’t about monetising their data, it is about brand building centred on trust. 

Trust is a competitive advantage and GDPR has stimulated this.  Choosing trust and respect privacy sets your company on a different course that your customers will value. That’s where we’re heading with XConnect and our partners.  I hope you’ll join in, but it is up to you.

Latest Posts

What to Do When OBR is Deployed in a Key Destination

What to Do When OBR is Deployed in a Key Destination

Origin Based Rating (OBR) is deployed in more than 10 EU countries as well as a growing number of destinations across the Middle East and North Africa (MENA). Carriers face an increasingly complex environment where OBR is being applied on a growing number of networks on an almost monthly basis.

Read More »
Number Portability for Business Messaging

The Essentials of Number Portability for Business Messaging

XConnect is a market leader in providing information about telephone numbers. We have provided number information to the global telecommunications industry as well as Enterprises in the Finance and E-commerce sectors for 14 years.  

As XConnect is focused on Number Portability, we get a lot of questions from the business messaging industry surrounding Number Portability. We will take a few moments to answer those questions.  

Read More »