A2P aggregators have an opportunity to differentiate their offers and create new competitive advantages with global number intelligence. As business messaging spend grows amongst enterprises, aggregators must ensure that they are delivering high-performance services with maximum accuracy. Enhancing their global mobile number portability data (MNP) can be one of the simplest and fastest ways to increase customer loyalty and compete on quality rather than cost.
As Origin Based Rating (OBR) is implemented in more countries, carriers are looking for a solution that quickly enables them to take control of their traffic and give them predictable margins. OBR has the potential to impact a carriers bottom line and cause costly disputes. Global number intelligence can be a way to reduce risk and enable carriers to accept or reject traffic with precise routing decisions.