Ensuring Arelion delivers high quality A2P message traffic for its customers

Fabio Bottan, Senior Messaging Specialist at Arelion explains, “In the beginning it was easy, the traffic pointed in one direction. But, when we started full country coverage, the problems began. We were seeing traffic submitted to us failing, even though it was pointing at Arelion, and we had to find the reason why and discover a solution to ensure delivery for our customers.”

On investigation, Arelion found a lot of the issues were related to numbers ported out from Arelion to MVNOs, so it needed to find a way to identify these numbers in order to terminate the messages correctly.

The team examined a number of solutions but they didn’t completely solve the problem and were costly. They were aware of the XConnect solution from previous discussions and decided to re-engage with the XConnect team, to investigate whether they could help tackle the challenges they were facing.

Arelion sent XConnect numbers that the platform was having difficulty identifying and classifying correctly to check against its Number Portability database - the results were 100% accurate against the authorised numbering sources, which meant Arelioncould resolve the problems it was having.

Fabio continued, “One customer sent us a list of numbers to test that had been ported, only one message failed and it wasn’t anything to do with Number Portability, so they were very impressed with our service. They didn’t have to go and hunt around for the problem and look at the traffic, because everything worked as it should – and that’s thanks to the quality of XConnect’s data.”

XConnect’s operations and support team were involved from the outset to ensure the setup was successful and met the requirements of Arelion. Fabio added, “What really impressed me was the set up plan we received from the XConnect support team. It meant when I dealt with our support team here at Arelion, I had all of the information I needed to tell them about why we were using XConnect, how to contact them if we needed to, how we test, what sort of response we should expect. It was just easy.”

Fabio concluded, “Arelion has always stood for high quality, and it’s no different on the messaging side of the business. The largest aggregators and enterprises send their traffic via us and rely on us to deliver – we have 97% successful termination ratio across Sweden. If we terminate the wrong number, we lose business. But we know we can trust XConnect’s service and that’s why we use them, they are a great fit for what we need.”