It was a real pleasure to meet with our prospects and existing customers in Malta. The event was well attended by the A2P Messaging industry. Forty Two did a great job hosting a party on the Monday evening. This was the second time the event has been run and we will be attending again next year. We would certainly encourage a keynote session next year and a panel sessions as a way to surface some of the key industry topics as well as bring everyone together.
We ran our campaign 5 reasons why HLR Lookup is no longer the go to solution for number portability. Roughly half of the audience recognised that HLR Lookup was very problematic and alternative solutions were necessary. The remainder of the audience was roughly split between don’t care because we don’t have a big enough business case for port correction or problem isn’t bad enough to look into yet