
Data Drives Profitability: Removing the Risk from OBR
The risks associated with Origin Based Rating (OBR) can hurt a transit carrier’s profitability in two ways. They can either block risky voice traffic or carry traffic and charge the highest surcharges. Both options can result in loss of market share and reduced profitability… The challenge is to gain greater visibility into their traffic and route it with confidence. Transit carriers that take action will grow traffic volumes and capture higher margins.